Chief Marketing Officer (CMO) Job Description

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The Chief Marketing Officer (CMO) is an executive leadership role responsible for the overall strategic direction, vision, and execution of all marketing and brand initiatives across an organisation. They are a key member of the executive team, driving revenue growth, shaping brand perception, and ensuring marketing efforts align directly with overarching business objectives. 

Day to day, a CMO develops long-term marketing strategies, oversees multi-million dollar budgets, builds and leads high-performing marketing teams, identifies new market opportunities, and acts as a brand evangelist. They are a visionary leader, highly analytical, and adept at navigating complex market dynamics to deliver significant business impact. 

• Develop and implement the overarching marketing vision and strategy for the entire organisation. 
• Lead, mentor, and build a high-performing marketing department across all disciplines (brand, digital, communications, product marketing, etc.). 
• Responsible for the entire marketing budget and its strategic allocation to drive maximum ROI. 
• Drive brand strategy, positioning, and messaging to enhance brand equity and market leadership. 
• Identify new market opportunities, consumer trends, and competitive threats to inform strategy. 
• Oversee the planning and execution of all integrated marketing campaigns, ensuring alignment with sales and business goals. 
• Analyse market data, customer insights, and campaign performance to make data-driven strategic decisions. 
• Collaborate closely with other C-suite executives (CEO, CRO, CTO) to ensure marketing is integrated into overall business strategy. 
• Manage key external relationships, including agencies, media partners, and technology providers. 
• Represent the company externally as a thought leader and brand advocate. 
  

• Bachelor’s degree in Marketing, Business, or a related field; MBA strongly preferred. 
• Extensive executive-level experience (12-15+ years) in senior marketing leadership roles, with significant time as a CMO or Marketing Director for a substantial organisation. 
• Proven track record of driving significant revenue growth and market share through innovative marketing strategies. 
• Exceptional leadership, team building, and talent development capabilities. 
• Superior financial acumen and experience managing large marketing budgets and P&Ls. 
• Deep understanding of all marketing disciplines, both digital and traditional. 
• Outstanding strategic thinking, analytical, and problem-solving skills. 
• Excellent communication, negotiation, and public speaking abilities. 
• A visionary and entrepreneurial mindset with a passion for building successful brands.