Discover the marketing insights
that are shaping 2025.
WOW Recruitment’s Marketing in 2025: Trends, Talent & Transformation report reveals the shifts, opportunities, and challenges that marketing leaders, recruiters, and professionals need to know to stay competitive in an ever-changing industry.
For Employers
Our guide provides valuable data and expert insights to help you refine your hiring strategies.
From identifying high-demand skills to understanding emerging trends in talent mobility, this is essential reading for building future-proof marketing teams.
For Marketers
Discover the skills and roles that will be most in demand in the coming year.
Learn where the market is heading, how to position yourself for success, and how your salary compares across industries.
Inside this guide
you will find:
✔ The top marketing and tech trends of 2025
✔ Skills and roles in highest demand and where to find them
✔ Talent mobility insights across Australia’s marketing landscape
✔ Fastest-growing specialisations in digital, social, and communications
✔ Strategic hiring recommendations from industry experts
✔ Salary benchmarks for Digital Marketing Managers across industries
Key Findings
Digital marketing remains the foundation of a successful marketing strategy
but creative and analytical skills must go hand in hand.
Relocation and global hiring
are untapped opportunities for finding top talent.
The fastest-growing skills
include e-commerce optimisation, inbound lead generation, and visual storytelling.
Strong brand foundations and consistent omnichannel messaging
are critical for retention and conversion.
$105,000–$125,000
is the Median advertised salary for Digital Marketing Managers.
WHERE DID WE SOURCE THESE INSIGHTS?
Drawing on data from LinkedIn Talent Insights, SEEK’s Law of Attraction, Jobs & Skills Australia, and WOW Recruitment’s own industry networks, our report reflects a broad cross-section of marketing professionals and employers across Australia.
Download for free.
Gain the insights you need to shape your hiring plans or career development in 2025.
Download for free today.