Job Description for Digital Marketing Specialist

Do you need to hire an expert Digital Marketing Specialist in Sydney, Melbourne, or Brisbane? Or are you a Digital Marketing Specialist looking for your next job opportunity? 

WOW Recruitment is a leading expert in Sales, Marketing and Business Services recruitment, so contact us today for a hiring consultation. 

Digital Marketing Specialists work to create and deliver strategies aligning with the marketing goals of a business. They work on a range of platforms, which includes email marketing, social media and some Digital Marketing Specialists work on search engine optimisation, too. 

There is usually a wide range of responsibilities on the plate of a Digital Marketing Specialist and they use their analytical skills to determine which tactics work better than others to get the job done. 

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy. 
• Collaborate with team members to optimise automation as well as the lead-nurturing process using email, content, events, and other social channels. 
• Assist in the execution of marketing plans. 
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs. 
• Assist the Digital Marketing Manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
  

• Bachelor’s degree (or equivalent) in marketing, communications, or a related field 
• Excellent communication and presentation skills
• Proficiency with content management systems using data to form strategy.