WOW Recruitment are seeking a Senior Marketing & Brand Manager to lead the full brand and marketing function for a rapidly growing organisation in the care and community services sector.
This role is perfect for a strategic, hands-on marketing leader who loves building brands, managing high-impact campaigns, and coaching a small team to deliver exceptional results.
This is a 2 month contract with possible extension to perm - 5 days on site.
About the Business
Our client is a purpose-driven organisation focused on delivering essential support services across Australia. With strong values, a supportive culture, and a commitment to innovation, they are scaling quickly, and investing in a modern, insight-led marketing function
The Role
Reporting directly to the CEO, the Senior Marketing & Brand Manager will lead brand strategy, digital marketing, events, and team leadership. You’ll manage a small marketing team while overseeing campaigns across digital, community, and traditional channels.
This is a strategic role with plenty of autonomy, ownership, and the ability to shape the brand’s next phase of growth.
Responsibilities
Leadership & Brand Ownership
- Lead, mentor, and develop the marketing team.
- Set and execute the organisation’s brand strategy.
- Ensure consistency across all communications and creative assets.
- Conduct ongoing competitor and market analysis to identify growth opportunities.
- Own the digital marketing strategy across SEO/SEM, paid social, PPC, display, and email.
- Build and execute lead generation campaigns across paid, owned, and earned channels.
- Oversee email marketing and nurture sequences.
- Track and report on campaign performance, ROI, and key analytics.
- Deliver insights and recommendations to executive leadership.
- Monitor market trends, risks, and new opportunities.
- Plan and manage brand activations, community events, expos, and product launches.
- Oversee event logistics, vendors, budgets, and post-event analysis.
- Ensure events reflect brand standards and deliver memorable experiences.
- Manage relationships with creative agencies, media partners, and external stakeholders.
- Work cross-functionally with Sales, Operations, Product, and internal teams.
- Manage the marketing and events budget.
- Provide reports and insights on brand performance and KPIs.
Applications will move quickly due to immediate start. PR or citizenship is needed for this role.
