Job Description – Senior Marketing Specialist
Overview
WOW Recruitment are seeking a Senior Media Specialist to join a growing renewable energy business in Sydney.
This is a fantastic opportunity for a hands-on marketer who’s passionate about performance, optimisation, and creative testing and excited to make a tangible impact in Australia’s transition to sustainable & solar energy
Working closely with leadership, sales, and creative teams, the Senior Marketing Specialist will look after 3 brands in the sustainable & solar space, creating the CRM set up & strategy along side the yearly brand & promotions plan, optimising performance marketing strategies, reducing cost per lead, and supporting the company’s mission to help households and businesses transition to cleaner, smarter energy solutions.
Position Purpose
The purpose of this role is to act as the key marketing lead across three brands in the sustainable and solar space. You’ll design, implement, and manage marketing initiatives that drive high-quality leads and support overall business growth. As Senior Marketing Specialist, you’ll own the CRM and automation strategy, oversee the offshore paid media team, and work closely with internal teams and contractors to ensure marketing directly fuels sales performance.
Key Responsibilities
CRM & Automation
- Lead and implement the CRM and automation strategy.
- Build campaigns, streamline workflows, and drive platform adoption across the business.
- Implement best practices for data segmentation, nurturing, and reporting.
Digital Strategy & Campaign Management
- Manage overseas paid media team with daily meetings managing CPL, ROI and lead generation strategies managing always on optimisation
- Explore additional digital channels to maximise lead generation.
- Creating yearly Marketing calendar including campaigns (content, paid activity, website, CRM etc.) for all brands including identifying key periods for promotions
Collaboration & Support
- Partner with the sales team to ensure a steady flow of quality leads.
- Collaborate with external resources, creative contractor (videography and design), overseas agency to produce high-performing digital content & paid campaigns.
- Support broader marketing initiatives including website content updates and asset management.
Reporting & Insights
- Prepare campaign performance reports with actionable recommendations.
- Identify opportunities to reduce CPL and improve campaign scalability.
Key Skills & Requirements
- 4+ Years experience in an autonomous role or a consulting role driving the Marketing function for a business.
- Strong background in CRM and marketing automation (GoHighLevel or similar).
- Experience with website management & updates
- Proven experience in managing paid digital advertising, particularly Facebook Ads.
- Demonstrated success in lead generation and performance marketing.
- Data-driven, results-oriented, and confident in taking ownership of digital strategy.
- Collaborative mindset with ability to work closely with sales and creative teams.
Desirable, Not Essential
- Experience in the Solar space
- Familiarity with Google Ads and SEO
- Passion for impact-driven, sustainable business is highly regarded.
Remuneration & Benefits
- $100-$120K base salary + superannuation (flexible depending on experience)
- Opportunity to take ownership and drive CRM strategy and tools.
- Be part of a rapidly growing business in the sustainable energy sector.
- Occasional travel between Sydney and Melbourne for collaboration.
- On-site 5 days in Prestons, Sydney (free parking)
