PPC Specialist Job Description

Do you need to hire an expert PPC Specialist in Sydney, Melbourne, or Brisbane? Or are you a PPC Specialist looking for your next job opportunity? 

WOW Recruitment is a leading expert in Sales, Marketing and Business Services recruitment, so if you are ready to work together… or just fancy a chat? Drop us a line and we’ll get in touch. To discuss your needs.

A PPC Specialist manages internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO, and analysis of ad performance. It is a challenging role that is also highly sought after because it takes a unique skill set to nail a PPC campaign. 

PPC Specialists are an integral part of any marketing team. Our team of WOWzers are recruitment specialists in Australia – here to help you, every step of the way if you are looking to find your perfect fit. 

• Improve performance of a dedicated client portfolio comprised of lifestyle brands 
• Create, execute and optimise campaigns on paid social on Facebook, Instagram, LinkedIn and emerging platforms. 
• Create and manage paid search campaigns across Google Ad Words and Microsoft Ad Centre 
• Conduct competitor analysis, keyword research and compelling copy to optimise campaigns 
• championing the development of new Paid Media tactics & nitiatives. 
• Work with internal teams to create high converting landing pages and effective SEO strategies to create effective growth strategies 
• Consistent reviewing and optimisation to drive performance 
• Implement paid social best practices and use data to provide optimisation recommendations 
• Manage organic traffic and community management 
• Keep abreast latest SEM and paid media trends to create new testing strategies 
• providing feedback to them around their campaign builds and optimisation strategy 
• Creating & working on medium to high-budget campaigns 
• Execute tests, collect and analyse data and results, and identify trends  and insights to achieve maximum ROI in paid search campaigns 
• Track, report, and analyse website analytics and PPC initiatives and campaigns 
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies. 
• Optimise copy and landing pages for search engine marketing 
• Perform ongoing keyword discovery, expansion and optimization 
• Research and implement search engine optimisation recommendations 
• Research and analyse competitor advertising links 
  

• 2+ years’ experience managing PPC accounts across Google Ads search, Facebook & ideally one other network from the following – Google Display, Instagram, LinkedIn. 
• Extensive hands-on management experience of digital media through daily bid optimisation, landing page analysis, and campaign performance metrics (impressions, ROI, CTR, CPL, CPA, quality scores, auction insights) spend across many campaigns. 
• Demonstrable track record in delivering PPC campaigns with proven success. 
• Experience creating & analysing performance across tools such as SuperMetrics, Google Tag Manager, and Google Analytics. 
• Previous experience working with small businesses/budgets. 
• High attention to detail and strong organisational skills 
• Excellent communication skills both written and verbal 
• A creative thinking marketing mindset