Senior Marketing Manager Job Description

Do you need to hire an expert Senior Marketing Manager in Sydney, Melbourne, or Brisbane? Or are you a Senior Marketing Manager looking for your next job opportunity?

Don’t wait around to find the best out there: let us guide you through it. At WOW Recruitment, we pride ourselves on being a leading expert in Sales, Marketing and Business Services recruitment.



We focus on the simple things; really understanding our clients’ needs and caring for their candidates and their situations. Contact us today for a hiring consultation today and we’ll help you to find your best fit.

The Senior Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. They manage a team of marketing professionals, oversee key marketing channels, and are accountable for delivering measurable results aligned with business objectives.

Day to day, a Senior Marketing Manager leads campaign development, manages significant marketing budgets, oversees digital and traditional marketing efforts, analyses market trends, and mentors junior team members. They are highly analytical, results-oriented, and adept at translating strategic vision into impactful marketing programs. 

• Develop and implement holistic marketing strategies to achieve business goals. 
• Lead and mentor a team of marketing professionals, fostering their growth and performance. 
• Oversee the planning, execution, and optimisation of integrated marketing campaigns across all channels. 
• Manage significant marketing budgets, ensuring efficient allocation and strong ROI. 
• Conduct in-depth market research and competitive analysis to identify opportunities and inform strategy. 
• Analyse marketing performance data, providing insights and actionable recommendations to senior leadership. 
• Collaborate with sales, product, and other departments to ensure marketing alignment with overall business objectives. 
• Manage relationships with external agencies, vendors, and partners. 
• Drive brand building initiatives and ensure brand consistency across all touchpoints. 
• Identify emerging marketing trends and technologies for potential adoption.



• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 
• Extensive proven experience (7-10+ years) as a Senior Marketing Manager or similar leadership role. 
• Demonstrated success in developing and executing impactful marketing strategies that drive business growth. 
• Strong leadership, team management, and mentorship skills. 
• Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions. 
• Superior budget management and financial acumen. 
• Excellent verbal and written communication, presentation, and negotiation skills. 
• Deep understanding of both digital and traditional marketing channels. 
• Strategic thinker with a strong commercial mindset.