Job Description for Social Media Assistant/Coordinator

Do you need to hire an expert Social Media Assistant/Coordinator in Sydney, Melbourne, or Brisbane? Or are you a Social Media Assistant/Coordinator looking for your next job opportunity?

Don’t wait around to find the best out there: let us guide you through it. At WOW Recruitment, we pride ourselves on being a leading expert in Sales, Marketing and Business Services recruitment.

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The Social Media Assistant/Coordinator plays a vital role in supporting the planning, creation, and management of social media content and campaigns. Working closely with the Social Media Manager or Marketing team, they help build online communities, engage with audiences, and contribute to the brand's digital presence across various social platforms.



Day to day, a Social Media Assistant/Coordinator schedules posts, monitors social channels, responds to comments and messages, assists with content creation (e.g., graphics, short videos), tracks performance metrics, and stays updated on social media trends. They are highly organised, detail-oriented, and passionate about all things social media.

• Assist with the development and implementation of social media strategies.
• Schedule and publish content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Monitor social media channels for mentions, comments, and messages, engaging with the audience in a timely and on-brand manner.
• Assist in content creation, including writing copy, sourcing images/videos, and basic graphic design.
• Support social media campaigns and promotions.
• Track and report on social media performance metrics, identifying key trends and insights.
• Conduct research on social media trends, competitor activities, and audience behaviour.
• Maintain social media content calendars and asset libraries.
• Assist with community management, fostering positive engagement.
• Stay up-to-date with algorithm changes and new features on social platforms.

• Bachelor’s degree or diploma in Marketing, Communications, Journalism, or a related field.
• Proven experience (1-2 years) in a social media role, internship, or strong personal portfolio.
• Solid understanding of major social media platforms and their best practices.
• Strong written and verbal communication skills, with excellent copywriting ability.
• Basic graphic design skills (e.g., Canva, Adobe Express) and familiarity with video editing tools are a plus.
• Ability to analyse social media data and generate insights.
• Highly organised, detail-oriented, and able to manage multiple tasks.
• Proactive, creative, and passionate about social media trends.