Account Director (Events/Experiential Agency) Job Description

Do you need to hire an expert Account Director for an Events/Experiential Agency in Sydney, Melbourne, or Brisbane? Or are you an Account Director looking for your next job opportunity in the events space?

Don’t wait around to find the best out there: let us guide you through it. At WOW Recruitment, we pride ourselves on being a leading expert in Sales, Marketing and Business Services recruitment.

We focus on the simple things; really understanding our clients’ needs and caring for our candidates and their situations. Contact us today for a hiring consultation today and we’ll help you to find your best fit.

The Account Director is a pivotal leadership role within an events or experiential agency, responsible for the strategic oversight and growth of a portfolio of key client accounts. They lead account teams, develop comprehensive client strategies, drive significant revenue, and ensure the consistent delivery of high-impact, award-winning experiential campaigns.

Day to day, an Account Director acts as a senior strategic partner to clients, identifying new business opportunities, fostering executive-level relationships, and ensuring the agency's offerings align with client needs. They mentor a team of Account Managers, oversee profitability, and champion the agency's reputation for creativity and delivery excellence.

• Lead and manage a portfolio of the agency's most strategic and high-value client accounts within the events and experiential sector.
• Develop and implement long-term account strategies to drive significant revenue growth and client retention.
• Act as the senior strategic partner and trusted advisor to executive-level clients.
• Lead new business development efforts, including high-stakes pitches and proposals.
• Responsible for the financial health and profitability of assigned accounts, including forecasting and budget oversight.
• Provide leadership, mentorship, and professional development to a team of Account Managers and Executives.
• Collaborate closely with Creative, Production, and Strategy Directors to ensure integrated, innovative solutions.
• Ensure all projects are delivered to the highest standards of quality, creativity, and client satisfaction.
• Negotiate complex contracts and commercial terms with clients.
• Represent the agency at industry events and build its reputation in the market.
  

Skills & Qualifications:  

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Extensive experience (7-10+ years) in a senior account leadership role (e.g., Account Director, Senior Account Manager) within a leading events, experiential, or creative agency.
• Proven track record of strategic account growth, managing large revenue portfolios, and new business wins.
• Exceptional leadership, team management, and mentoring abilities.
• Superior client relationship management skills at an executive level.
• Strong financial acumen and budget management expertise.
• Deep understanding of the events, experiential, and broader marketing landscape.
• Outstanding negotiation, presentation, and communication skills.
• Strategic thinker with a strong commercial mindset.