This is a well-known, fast-growing coaching and business growth company based in Sydney. They help ambitious founders scale, and their client base generated over $1 billion in revenue last year, so this is a business operating at genuine scale, not a small operation working with tiny sample sizes. They've built a strong reputation as a great place to work and continue to grow across multiple markets.
Why This Job
This is a rare chance to own conversion for a business where lead volume is genuinely not the constraint. The team already generates strong lead flow. Your job is to make sure more of those leads turn into booked, attended sales conversations. Every improvement you make unlocks bigger ad budgets and faster growth, and the role is built to grow with the business as it scales.
What You'll Be Doing
- Own everything after the click: landing pages, forms, booking flow, and email reminders
- Run a disciplined, always-on A/B testing program across live funnels, testing headlines, layouts, copy, offers and CTAs
- Track conversion at every stage from page view through to meeting attended, using heatmaps and session data to find and fix the weakest points
- Optimise existing email nurture and campaign sequences to drive more booked sales conversations
- Use AI tools daily to build pages, iterate copy, and speed up reporting
What They're Looking For
- Strong CRO background with hands-on experience running A/B tests end to end
- HubSpot experience
- Comfortable using AI tools as part of your daily workflow
- Claude Code experience is a bonus, as the team is building AI dashboards to support testing
Salary and Package
- $110,000 to $120,000 base salary plus superannuation
Working Arrangement
- Sydney CBD, hybrid with 2 days remote per week
